I give you...
"The Fall of Edgar"
This gains its extremely mild dose of amusement for Mexicans as the kid speaks in a norteño accent (to my ear more a sing-song Spanish than an accent), and swears like un hijo de puta. A quick search of English YouTube shows that to Americans, this is funny because a fat Mexican kid is bullied.
The next step is the modification of the video, usually with reference to something else of cult status, such as this, this, and this.
Then, a biscuit company hires everyone involved to make a commercial.